Read our Winter Newsletter & Save


We are all resolving to be better in the new year.  In 2012 we heard amazing stories of people overcoming tremendous health obstacles by cleaning up their diets and consuming “superfoods.”  We saw discoveries from scientists involving the aroniaberry and the brain; from improving memory to elimination of harmful cells in our body.   Superberries wants to help you make this year better than ever.  Enjoy our special offer  to help you reach your nutritional goals in the new year. Receive $5 off a bottle of our Aroniaberry Concentrate when you bring this coupon to our store at 8909 H Street, Omaha, NE or shop online at Limited to six bottles of concentrate. Be sure to enter coupon code: ARONIA2013 at checkout. Offer expires Feb. 11, 2013


Enjoy reading the rest of our newsletter.
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Why Antioxidants are so Important

The Aroniaberry has 4 times more antioxidants than blueberries.

Aroniaberries are known for their antioxidant power. They have four times the amount of antioxidants as blueberries. But why is this so important?

Antioxidants keep our bodies from “rusting.” Quite literally.  Every second we breathe in oxygen oxidation occurs. During this process, our bodies have a tendency to convert a small amount of the oxygen into free radicals. Some of these unstable molecules are needed to ward off disease.  But when they occur in excess, cell damage can occur and the disease process can begin. Free radical formation can increase when we breathe in air that is polluted and can be accelerated by stress, smoking, drinking alcohol and sun exposure.

Free radicals are atoms that contain an odd number of electrons. They can react with cell and DNA causing poor cell function or even cell death.  Free radicals can also trap a low-density lipoprotein (LDL) in artery walls causing plaque to form. Free radical damage may lead to early stages of cancer and heart disease  and is also linked to the development of Alzheimer’s disease, arthritis, cataracts, diabetes, kidney disease, and age-related blindness.

A variety of antioxidants provided by different foods are needed on a daily basis to fight the destructive free radicals before the damage occurs.  The recommended amounts of protective antioxidants is between five and nine servings of fruits and vegetables representing all the colors of the rainbow every day.  To learn more watch this video.

Read more:   Antioxidants Explained: Why These Compounds Are So Important

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Baking Up Berry Bliss

We all know Aroniaberries are great for our health.  I love to use them in smoothies and oatmeal, but Aroniaberries are also delicious in recipes.  Their tart berry flavor and dark purple berry color make them a flavorful and colorful addition to your meal. Also If you love to bake share you recipe ideas with us either as a post to our Facebook wall submit it to our

Aroniaberry Plum Tart

1 pack ready-rolled puff pastry or pie crust
2 to 3 nectarines or peaches (or pie filling)
2-3 plums
3/4 cup Freshly-Frozen Aroniaberries
2 tblsp apricot jam
2 tblsp heavy cream
2 tsp sugar (raw or sweetener of your choice.

Preheat the oven to 400°  Unroll the pastry onto a lined or greased baking sheet.   In a small bowl, mix the apricot jam and heavy cream together until evenly combined and spread it over the pastry.  Remove the pit from the nectarines or peaches. Slice each one thinly into about 16 wedges.  The plums should be sliced into 6-8 wedges so that they are about the same thickness.  Arrange the fruit in concentric circles on the pastry. Place a plum in the center.

Scatter the aroniaberries over the fruit and sprinkle the sugar within the outer border.   Fold the crust over the filling so that only the center plum and slices are showing. Bake for 15-20 minutes until the pastry is golden brown and the filling is bubbling slightly.  Serve warm with whip cream or ice-cream.

More recipes at

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Superberries featured on Morning Blend Programs

Superberries Freshly Frozen Aroniaberries were featured on not one but two Morning Blend Programs.   As part of their “Getting Ready for the Holiday” segments,  The Morning Blend Program in Las Vegas and Omaha highlighted the berries touting their high antioxidant content.  The aroniaberries were pitched as an alternative to cranberries on the holiday table.  Our aroniabery chutney and muffin recipes were highlighted on the program.

Watch the segments:
The Morning Blend, Omaha
The Morning Blend, Las Vegas

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Superberries Gummy Chews Provide Snack for Busy Kids…and Kids at Heart

Superfruit Packed into Real Fruit Treats

Time-pressed as most families are these days, reaching for junk food to stave off hunger has become more the norm than the exception. Having grown accustomed to so many high-fat and sugary snack foods, kids are likely to turn up their noses at any healthy offerings their parents might try to make in the snacking department. Superberries gummy chews meet these two warring sides in the middle. The company’s Aroniaberry fruit gummy chews combine the sweet-tasting flavor children have come to expect of their snacks with the health benefits of antioxidants.  Science has confirmed diets rich in antioxidants can help maintain good health.  As a result, the gummy chews are an ideal lunch bag companion and  also make a great afterschool snack that both children and parents will smile about.

In 2010, USA Today reported that kids were packing on “the calories with frequent, unhealthy snacks”—to the tune of 111 extra calories per day when compared to their intake in 1977. More startlingly, today’s children are consuming “few whole fruits and vegetables as snacks,” opting instead for “sugary beverages, cookies, cake, candy, salty snacks and other high-calorie junk food.”

Convincing kids to make the switch to healthier snacks can be a definite challenge. In an October 2012 article titled “No Appetite for Good-for-You School Lunches,” the New York Times quoted a 12-year-old student who declared, “I just throw them [vegetables and fruits] out.” Parents, however, don’t have to bang their heads against the wall assuming their kids will just toss the healthy snacks when they enter the lunchroom. They can send real fruit in a form their kids will favor over chips, cookies and other fun but unhealthy fare.

Superberries are made from the antioxidant-rich Aroniaberry concentrate. Aroniaberries are known for their antioxidant power with over three times more than blueberries.  Science has confirmed diets rich in antioxidants can help maintain good health. Containing natural ingredients and organic sweeteners, each serving of Superberries Gummy Chews serves up great taste and only a mere 100 calories that kids and adults love.  The fat-free chews are non GMO, gluten, wheat and dairy free.   Superberries Gummy Chews come in two convenient packaging options, pre-packaged snack size for go-anywhere convenience or the 16 oz. family pack.  The 100-calorie snack packs make for an ideal on-the go, portion controlled treat for all ages.  Adults will particularly enjoy the pick me up Superberries Gummy Chews provides after a long day or a workout.

Superberries gummy chews are available in health food and grocery stores, and online at


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What makes an Aroniaberry so Special?

Anatomy of an Aroniaberry

Is it possible to find a berry that combines the beneficial health properties of red wine and green tea?   Yes. . . and it’s Aronia!  Aroniaberries are powered by a blend of properties that are direct from nature. It is a synergistic blend of compounds that make this berry so special.

What’s inside:

Antioxidants are substances or nutrients in our foods which can help us manage the oxidative stresses that our bodies face on a daily basis.  Antioxidants are typically thought of as vitamins A, C and E;  with Aroniaberries the antioxidants are in the form of polyphenolics or flavonoids.

Anthocyanins are a subclass of flavonoids and are responsible for the
dark purplish-black color of the Aroniaberry.  Anthocyanins are antioxidants and have been shown to have a positive effect on inflammation, cardiovascular health and more.

Catechins are a super strong antioxidant and are the “building blocks” for the procyanidins.  They also have cardioprotective effects.

Polyphenols are a group of natural nutrients found in plants.  Polyphenols act as a powerful antioxidant and help protect your cells from damage caused by free radicals.  Free radicals are unstable particles within your body that can cause cell damage.

The seeds of the berry are so small often times you can’t see them but they contain large amounts of procyanidins and other bioactive components.

Tannins or procyanidins are a subclass of flavonoids and are best known because of their presence in red wine. Tannins provide the berry with the tart, dry taste.  It’s a good thing though because tannins are often beneficial as antioxidants as well as for their anti-inflammatory properties.

The leaves of the Aroniaberry bush are rich in polyphenolic compounds which have been shown to be beneficial for our health.



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The Aroniaberry and Your Immune System

Aroniaberries: Your best defense for cold & flu season

It’s Fall.  The kids are back in school mode and cold and flu season is just around the corner.  When we assess our arsenal to battle the seasonal bugs, it is not often we think of stockpiling berries and berry products.

Frances Sheridan Goulart author of “Super Immunity Foods: A Complete Program to Boost Wellness, Speed Recovery and Keep Your Body Strong,” notes that one of the most beneficial aspects of eating berries is that they offer a whole host of antioxidants that can boost your immune system. Although Dr. Goulart mentions wild blueberries as having one of the highest levels of antioxidants, it is the Aroniaberry that checks in with a much higher level of antioxidants and a more balanced protection against free radicals that can limit our bodies ability to fight illness.

For instance, the flu virus targets cells within the lungs. Researchers have found the M2 protein, a signature feature of influenza, interferes with the lung cells’ function and inhibits the lung’s ability to remove fluid. It targets lung cells through a system that involves free radicals. If left untreated, the fluid build-up can lead to serious complications like pneumonia or bronchitis. These illnesses make it difficult for oxygen to be absorbed into the blood stream.  By eliminating these free radicals, the flu virus weakens and cannot compromise the cells of the lungs.

So this cold and flu season, your best defense may be to add the antioxidant power of berries like the Aroniaberry to your daily diet.

Read more at Suite101: Antioxidants Can Be Used Against Flu Viruses: Foods that Block Free Radicals Affect the Influenza Virus’ Lifecycle

Read more: Berries that Build the Immune System

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Read Our Fall Newsletter

Inside our October newsletter, FALL for Superberries.  Learn about Aroniaberries and your immune system; Superberries products are now available in almost 300 stores across the U.S., check out our new web feature, “Where To Buy.” Also try our delicious Aroniaberry Pear Crisp recipe and enjoy saving $5 on a bottle of Pure Aroniaberry Concentrate by using PUREARONIA code for your online purchase on our website,

Superberries Fall Newsletter

Click on newsletter to read.


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Exciting Natural Products Exposition Features Superberries

Superberries Team at Expo East

Superberries Team at Expo East

Aroniaberries are poised to become the new “Superfood” as the 2012 Natural Products Expo East came to a close.  Over 21,000 natural product industry professionals attended the tradeshow at the Baltimore Convention Center. Retail buyers and members of the media got a chance to learn what all the talk is about bysampling Superberries’® aroniaberry 100% concentrate, gummy chews and frozen berries.

Case in point, according to a recent MSN report aroniaberries are one of the “Superfoods you’ve (probably) never heard of.” In comparison to other berries, “Aronias contain three times as many disease-fighting antioxidants as blueberries.” What’s more, “raspberries and goji berries can’t compete when it comes to the aronia’s ability to prevent oxidative stress and cell damage.”

Entrepreneur magazine also recently singled out berries like the aroniaberry as one of the “7 Superfoods to Boost Energy Levels Now.” The medical expert cited in the article added, “They also contain other health-promoting phytonutrients, including anthocyanins, a compound that may help to lower blood pressure.” And according to the Journal of Agricultural and Food Chemistry, “Total anthocyanin content in chokeberries (another name for aroniaberries) is 1480 mg per 100 g of fresh berries,” placing it “among the highest measured in plants to date.”

The Superberries product line harnesses the power of the aroniaberry in their food products that are not only good for consumers but also taste great. The Superberries lineup consists of 100% Pure Aroniaberry Concentrate that contains a full seven pounds of aroniaberries in every bottle. Other options include Aroniaberry Gummy Chews for a great-tasting antioxidant snack-one that’s made from the same 100% pure aroniaberry concentrate-that kids, in particular, will love. Finally, for those who prefer their food in its natural state, Superberries offers Freshly Frozen Aroniaberries that are grown and harvested in the heartland of America and can easily be incorporated into any recipe calling for berries.

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Aronia Pops Perfect for Dog Days of Summer

L to R: Purple Polkadot Pops, Vanilla Yogurt/Berry Pop, & Aroniaberry Vanilla Pops

As summer is winding down, Aroniaberry/Chokeberry popsicles are a great for those warm days when you are trying to beat the heat.  Popsicles also make great after school treats. With the new instant popsicle makers, these frozen delights can be ready to eat in less than 10 minutes.  Here are a few recipes, but also feel free to substitute Aroniaberries in any of your popsicle recipes that call for berries.  They are a bit tart so you may need to add honey or a natural sweetener of your choice.  Have Fun!

Purple Polkadot Pops
1/2 C. Freshly Frozen Aroniaberries
4 ½ C. White Grape Juice
Mix the Aroniaberries into the white grape juice. Fill the pop molds with the mixture. Insert the sticks. Freeze for at least 6 hours. Or follow quick pop maker directions.
Remove from freezer; let stand at room temperature for 5 minutes before removing from pop maker or pop molds.

Aroniaberry Vanilla Pops
1 C. Superberries Freshly Frozen Aroniaberries
2 C. Water
4 tsp.  100% Pure Aronia Concentrate
2 C. Plain or Vanilla Yogurt
3 tsp. Honey
3 tsp. Pure Vanilla Extract

Chop 1 cup Frozen Aroniaberries in food processor or by hand. Mix Aronia concentrate into water. Combine Aronia, Water, Yogurt,  Honey and Vanilla extract in a food processor or Blender. Process until smooth. Add in chopped Aroniaberries.  Fill the pop mold with the mixture.  Insert the sticks.  Freeze for at least 6 hours.  Remove from freezer; let stand at room temperature for 5 minutes before removing the pops from the molds.

Option:  For the layered look, fill popsicle mold 1/2 way up with vanilla yogurt, freeze.  Fill remaining with the Aroniaberry Vanilla Pop mixture.

For more recipes:

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